Finishing a long day of work with a cold beer is as American as apple pie, but what about a recovery beer post-exercise? Tailwind is a beer brewed by Raleigh-based Big Boss Brewing with recovery in mind. With nutrients, electrolytes, potassium, sodium, iron and fiber, you get the benefits of a Gatorade but the taste of a great beer.
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To launch the beer, we created an app runners could use on their Apple Watches. Use the app to log your one-mile, beer bottle-shaped run through Downtown Raleigh, and get a code for some fermented refreshment at the end of the sweat session. Cheers to that.