Telling an unknown, but familiar story.
Telling an unknown, but familiar story.
The Rachel Maddow Show
Bag Man
Bag Man is a seven-episode, Rachel Maddow-led series that chronicles Vice President Spiro Agnew’s forced resignation from office. Agnew was investigated on charges of criminal conspiracy, bribery, extortion, and tax fraud. Agnew called the whole thing a witch hunt, schemed to obstruct justice, and constantly riled up his base.
The debacle was overshadowed by Watergate in 1973. But all this bad behavior running rampant in the White House sure sounds familiar, 50 years later.
• Shorty Award Winner for Branded Podcast
• Spent weeks as #1 on the Apple Podcast Charts
• Avg. 1.5 million downloads per episode
• Most downloaded podcast in NBCUniversal history
By using lines and soundbites that could have been lifted from today’s news, we made this 50-year-old story feel strikingly modern.
We sent influencers money bags filled with puzzle pieces that came together to form the show’s artwork. Through Twitter, we gave fans their own super-collectible Bag Man money bags.
